Digital Marketing Specialist

About Aletyx

Aletyx is pioneering automation intelligence, building the next generation of core Enterprise AI. Our solutions blend deterministic automation with Generative AI to deliver enterprise-grade intelligence that is scalable, explainable, and trusted. Built on the proven foundations of Drools, jBPM, and Kogito, technologies we have shaped for nearly two decades, Aletyx enhances them with new enterprise features, cloud-native scalability, and native agentic and GenAI capabilities.

We are committed to continuous innovation, transparency, and delivering measurable value through customer-centric, enterprise-ready solutions. At Aletyx, you will join a team that values technical excellence, collaboration, and bold ideas. We offer a flexible remote environment where you can help shape the future of Enterprise AI.

Role Overview

We are seeking a Digital Marketing Specialist to join our growing team and help execute Aletyx’s day-to-day marketing activities across key channels. This is a hands-on role for someone who enjoys getting things done and consistently delivering high-quality marketing execution across social media, campaigns, and modern search visibility — including SEO and GEO (Generative Engine Optimization).

This role reports to the COO and will work closely with the CEO and leadership team to translate company strategy into clear, consistent marketing output. Marketing strategy and positioning will be defined by the CEO; the primary focus of this role is execution, channel consistency, and continuous performance improvement.

Aletyx is a fast-paced and dynamic startup environment, which means priorities may shift quickly and timelines are often short. This role is ideal for someone who is adaptable, proactive, and comfortable taking ownership of daily marketing execution.

What You Will Do

• Execute and manage Aletyx’s social media presence across LinkedIn, X/Twitter, and YouTube (posting, scheduling, and engagement)
• Own the execution of inbound marketing campaigns, including email sequences, landing pages, and lead magnets
• Support outbound marketing efforts in collaboration with Sales, providing assets, messaging, and campaign materials
• Support SEO and GEO initiatives, including keyword research, on-page optimization, structured content improvements, and ongoing updates to increase visibility in both traditional search results and generative AI search experiences
• Create and optimize content formats that perform well in generative search, including FAQs, structured Q&A sections, and clear topic pages designed to be easily summarized and cited by AI systems
• Build and publish content assets such as blog posts, short-form updates, product highlights, release notes, and newsletters
• Create simplified graphics and visual assets for marketing use (social banners, product visuals, basic diagrams, and event graphics)
• Coordinate with external providers, contractors, or agencies to produce professional design assets — including clear briefs, feedback cycles, and delivery coordination
• Maintain marketing systems and tools, including CRM, email platform, analytics dashboards, and forms
• Monitor marketing performance metrics and report improvements and opportunities across traffic, conversion, engagement, and funnel performance
• Support community and developer marketing activities such as launch announcements, events, webinars, and content repurposing
• Ensure marketing content remains consistent with Aletyx messaging, tone, and brand guidelines

What We’re Looking For

Required

• 3+ years of experience in digital marketing, growth marketing, or marketing execution roles
• Strong writing and communication skills (clear, concise, professional)
• Hands-on experience with:
  • Social media execution, especially LinkedIn
  • Email campaigns and marketing automation
  • Basic SEO and GEO tools and workflows, including creating structured content that performs well in both traditional search and generative AI results
  • Content publishing workflows (CMS, blog, landing pages)
• Comfortable working in a fast-paced and dynamic startup environment where priorities may shift and execution speed matters
• Strong organizational habits, with the ability to plan, execute, and hit deadlines independently
• A proactive, ownership mindset — taking initiative and driving tasks to completion

Nice to Have

• Experience marketing enterprise software, B2B SaaS, developer tools, or infrastructure products
• Familiarity with product positioning and messaging (even if strategy is defined elsewhere)
• Ability to create simple visual assets independently using tools such as Canva, Figma, or similar
• Experience working with external designers, agencies, or freelancers to produce professional brand assets
• Experience with tools such as HubSpot, Ahrefs, SEMrush, GA4, and Google Search Console
• Familiarity with GEO concepts and how content appears in generative AI search experiences, including AI-generated summaries and LLM-based answer systems
• Basic video editing for short clips and repurposed content
• Understanding of content repurposing workflows (blog to social posts to email to short video)
• Ability to support launch-style campaigns for product updates, feature releases, and announcements

Why Join Aletyx

• Execute modern marketing across multiple channels for a fast-growing enterprise AI company
• Work directly with the COO on execution planning, prioritization, and operational cadence
• Collaborate with a CEO-driven marketing strategy and translate it into consistent execution
• Learn how to improve performance using measurable metrics and iterative optimization
• Gain experience in B2B enterprise marketing where the product is technical, innovative, and open-source adjacent
• Fully remote environment with high autonomy and ownership
• Competitive compensation and the opportunity to grow with the company

Location & Work Arrangement

• Location: Brazil (Remote)
• Work Type: Full-time, Remote
• Experience Required: 3+ years in digital marketing

Ready to shape the future of automation intelligence and Enterprise AI with us? We look forward to your application and encourage you to explore all our available positions.